Sunday, 14 October 2018
Production- Online video
Here is a screenshot of the editing process of my video. As mentioned in my statement of intent, I wanted to include an interview with a campaign that is against the fur industry. Above, I have an actress posing as the CEO of the charity, and she talks about ways the audience can join in the campaign as well as information on it.I like how the video planned out, however, I'm considering filming it again because I don't like the door in the background.
Wednesday, 3 October 2018
Research- Male Adverts for my website
Male Adverts Research
I plan to include male adverts on my website by including a photoshoot of my brother. This is because it can appeal to the primary audience of females (advertising for a male partner), but also to my secondary male audience, who are interetsed in fashion. Below is research I have carried out in order to help gain wider knowledge of typical male adverts.
I plan to include male adverts on my website by including a photoshoot of my brother. This is because it can appeal to the primary audience of females (advertising for a male partner), but also to my secondary male audience, who are interetsed in fashion. Below is research I have carried out in order to help gain wider knowledge of typical male adverts.
As you can see from below, I have tried to replicate the same poses in my photoshoot with my brother. I decided to use a city setting to reflect the professionalism of wearing a suit. In some I used direct eye contact, in others I decided to have the model look away for variation.
Monday, 1 October 2018
Production- deciding second cover & focus group
I found it hard to decide which photo I wanted to use as my second cover, so after consulting with my foucs group I decided to use the midshot of my two models against a mirrored background. My focus group research indicates to me that the composition of my covers so far are suitable for the target audience. I have dceide to use the photo indicated by my target audience in the screenshot below.
Production- Change in title
After referencing with my focus group, I decided to change the name of my title from 'BOLD" to 'ICON.' I felt that I could do more with the connotations of the word 'ICON' and play it off in more ways than I could with 'BOLD.' I also felt it would be apporpiate to use 'ICON' because then I could associate it with the 'iconic' women on my covers.
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